ALIGNity Hub is a platform that helps brands, Media Channel Partners and Community Partners work together on campaigns that combine commercial reach with measurable community impact.

ALIGNity Hub is designed for brands, Media Channel Partners such as sports clubs, media owners, venues, publishers and event organisers, and Community Partners such as charities, trusts, foundations and social value organisations.

No. ALIGNity Hub is a technology platform and governance framework that connects organisations and helps manage campaign creation, approvals, reporting and impact measurement.

ALIGNity Hub combines commercial marketing activity and community impact within a single platform. It provides campaign matching, governance, approvals, evidence collection and reporting in one place.

ALIGNity Hub was created to help organisations align commercial objectives with measurable community impact, while providing the governance and reporting needed to demonstrate outcomes with confidence.

Brands submit a campaign brief outlining their objectives, audience, geography, budget and desired community outcomes. ALIGNity Hub then recommends suitable campaign opportunities.

No. The platform is designed for marketing, partnerships, community and leadership teams without requiring specialist ESG knowledge.

Yes. ALIGNity Hub provides recommendations, but brands remain in control of which campaigns they approve.

Yes. Existing sports clubs, media owners, charities, trusts and community organisations can be onboarded into the platform.

Examples include grassroots sport programmes, youth development initiatives, skills and employment programmes, education projects, health and wellbeing programmes, community engagement campaigns and environmental initiatives.

Yes. Campaigns can be local, regional or national depending on your objectives and participating partners.

No. ALIGNity Hub is designed to complement existing agency relationships by providing campaign opportunities, governance, matching and reporting infrastructure.

Yes. Brands can manage multiple campaigns simultaneously across different regions, audiences and community programmes.

A Media Channel Partner provides audience reach, media inventory and distribution channels for campaigns. Examples include sports clubs, venues, publishers, media owners and event organisers.

Media Channel Partners upload media assets, audience information, reach and impression estimates, availability, commercial costs and activation opportunities.

Yes. Media Channel Partners can upload and manage multiple assets through the platform.

Yes. Nothing is activated without approval from all participating parties.

Yes. Media Channel Partners can participate in multiple campaigns with different brands, subject to availability and suitability.

Inventory can be updated at any time through the Media Assets and Opportunities sections of the platform.

Reach estimates are based on the audience data, inventory information and performance metrics provided by Media Channel Partners.

A Community Partner is an organisation that delivers measurable social impact within communities.

Examples include charities, community trusts, foundations, social enterprises, community interest companies and grassroots organisations.

Community Partners provide programme details, target beneficiaries, geographic coverage, delivery capacity, outcome objectives and evidence requirements.

Yes. Community Partners can create and manage multiple programmes within the platform.

Examples include photographs, videos, attendance records, testimonials, case studies, programme reports and outcome documentation.

Impact is measured through agreed objectives, programme delivery, evidence collection and campaign reporting.

ALIGNity Hub uses platform data, business rules and AI-assisted recommendations to identify suitable campaign opportunities between brands, Media Channel Partners and Community Partners.

No. AI provides recommendations only. Final decisions remain with the participating organisations.

Yes. Recommended campaigns are presented for review before any approvals take place.

Examples include geography, audience alignment, budget, campaign objectives, community focus areas, available inventory and programme suitability.

Yes. Brands can create and manage multiple campaign briefs at any time.

The brand reviews the recommendation and contacts the proposed partners to discuss participation and agree commercial terms.

Once all parties agree, each organisation confirms approval within ALIGNity Hub.

Yes. Brands, Media Channel Partners and Community Partners must all approve before a campaign becomes active.

No. Commercial agreements and payments take place directly between participating organisations.

The campaign will not proceed until alternative approved partners are identified.

Yes. Campaign details can be updated subject to agreement and approval by participating organisations.

The platform provides campaign reporting covering reach and audience delivery, campaign activity, evidence submissions, community outcomes and impact summaries.

Yes. Reports can be used by marketing, partnerships, community, leadership and reporting teams.

Yes. Campaign dashboards provide visibility of campaign status, milestones and submitted evidence.

Yes. Reporting updates throughout the campaign lifecycle.

The platform provides visibility into campaign progress and evidence collection, allowing participating organisations to identify issues and work together on resolution.

ALIGNity Hub uses onboarding, verification and governance processes before organisations can participate fully on the platform.

Yes. The platform is designed with enterprise-grade security and governance principles.

Participating organisations retain ownership of their data and submitted information.

The platform is designed with GDPR and responsible data management principles in mind.

No. Funds move directly between participating organisations. ALIGNity Hub does not receive or manage campaign funding.

Campaigns are supported by structured governance, evidence collection and transparent reporting, helping organisations demonstrate genuine activity and measurable outcomes.

Yes. Certain platform features may be available without charge, allowing organisations to explore the platform before subscribing.

Each organisation completes a guided onboarding process with progress tracking and completion status.

This depends on the organisation and the amount of information being uploaded. Most users can complete onboarding in stages.

Yes. Organisations can invite multiple users depending on their subscription level.

Request access through the website and a member of the ALIGNity Hub team will guide you through onboarding.

Media Channel Partners provide audience reach and campaign distribution through their media assets and channels.

Community Partners deliver the programmes, initiatives and activities that create measurable community impact.

ALIGNity Hub brings both together within a single campaign.

No. Existing partnerships can continue and can be onboarded into the platform.

Yes. The platform supports local, regional and national campaigns.

ALIGNity Hub is launching in the UK first, with expansion into additional sectors and markets planned over time.

To help organisations align commercial investment with measurable community impact, creating value for brands, partners and communities through a governed and transparent platform.